Just exactly how do we create this lead nurturing strategy?
Email – A visitor has come to your website and completed your call-to-action and downloaded your ebook. You’ve successfully converted a visitor into a lead. Now is the time to deliver a series of helpful and relevant emails aimed at building trust and confidence in your products, services, and expertise. The aim is not to overwhelm, but to push them down the sales funnel.
CRM – This is a system used for organizing your leads, contacts, promoters, and the deals that you are generating. It’s all about getting in touch with people at the right time in order to close the deal. CRM puts the vital information at your finger tips so that you can spend your energy productively.
Closed-Loop Reporting – Just what it sounds like – reporting that tells you how well and how often you are closing the sales loop. This is integrated into your CRM to help you analyze how aligned your marketing and your sales really are.
Marketing Automation – Tailored and carefully crafted marketing based on the actions and buying cycle stages of your buyer personas. If a lead downloads a specific video from you, soon after, you might want to send a series of emails related to that topic. If you have followers on Twitter who are visiting pages surrounding a specific product you might want to post Tweets aimed at promoting that product.
Closing is the action step in your inbound marketing campaign that’s all about growing your business. And though sales are vital to your growth, closing isn’t all about generating income. Closing is about building a loyal client base. It’s about becoming the “go-to” business for people looking for your products and services. Seen one way, closing the deal is about people giving you their money. Seen another way, it’s about people giving you their trust and helping your business to reach its full potential.