We use the tools and platforms that are a good fit with your business. This can include any or all of the following:
Blogging – Blogs are Inbound Marketing 101. It’s the number one way to attract new visitors and keep regulars coming back. Educational and informative content is necessary not only to be found by your buyer personas, but to connect with them on a personal and individual level. This starts with your blog.
Pages – This is about design. When someone walks by a shop and sees a display that catches their eye, they are likely to pop in. Your website pages are your digital display window. Your design should also be created with your buyer personas in mind and it should make your content, knowledge, and experience the star attractions.
SEO – We’ve talked before about the fact that the majority of online experiences begin with a search. People don’t always know what they are looking for until they find it. They are entering their questions into a search engine and that is your websites opportunity to be ready with an answer. Which means your rankings need to be good in the places your buyer personas are searching. And that means optimized pages, thoughtfully selected keywords, high quality original content, and building links around terms your buyer personas are searching for.
Social Publishing – Engagement is important when your aim is to attract new customers. The most successful inbound marketing campaigns start with great content. Social media platforms then enhance that great content by engaging visitors and putting a personal touch on your business. This process will help you discover where your buyer personas are hanging out online and then give you the tools to connect with them there.
Inbound Marketing starts with attracting your buyer personas to you. But it’s only the first step. Each of the four action steps – attract, convert, close, and delight – rely on each other for optimal success. Once they’ve found you, you’ve got to keep them and convert them.