When it comes to growth and longevity, your most valuable asset is brand equity. Word of mouth marketing remains the most powerful means of establishing your brand. Who hasn’t made purchases based on the good word of a friend or family member? Because of this, delighting your customers is just as important as attracting, converting, or closing them.
Perhaps the number one reason why delighting your customers is important is revealed in a recent study which concluded that it costs businesses up to seven times more effort and money to gain a new customer than to keep a current customer buying. Also, being able to turn a truly satisfied customer into a promoter because they are delighted with the value of your products and services means your inbound marketing strategy is working its best for you.