As an attorney, you are the product that you are selling. Regardless of your area of law, your clients come to you for advice, information, guidance, and representation in matters that they cannot or choose not to handle themselves. For this reason, knowing how to write an attorney bio page is an important thing, and an absolutely critical part of your website.
Of course, there are some issues regarding writing an attorney bio page that are unique to the legal industry, both as a result of the advertising regulations in the Rules of Professional Conduct and the nature of the industry itself. Below are some of the issues to consider when crafting a well-written, compelling, and optimized attorney bio page.
Keep it Personal
As mentioned above, clients often choose their lawyer based on their perception of an attorney’s competence and expertise. Even at larger firms, clients often decide to retain the firm based on their connection with a particular attorney. Here’s our fist tip on how to write an attorney bio- discuss your personal accomplishments and expertise.
Depending on your area of law, you may want to write your bio in the 1st person – for example, personal injury lawyers or attorneys who practice in family law should probably use the pronoun “I” in their bio and speak directly to their potential client. On the other hand, lawyers who deal primarily with businesses or more sophisticated clientele should consider speaking in the 3rd person and discussing their services generally.
Optimize Your Bio for Your Readers
How to write an attorney bio, tip number two: Make sure that your bio is formatted in a way that your potential clients will appreciate. There is a fine line between providing a narrative of your life and writing your first memoir on your website. Keep your bio succinct, to the point, and readable. In most cases, a bio between 1-3 paragraphs should be sufficient.
Update Your Bio Page Regularly
If you have been practicing law for a few years, surely notable things have happened in your professional life since you were admitted to the bar. A bio that is not updated regularly can fall flat and leave potential clients unimpressed. Update your bio with professional accomplishments or activities such as speaking engagements, any teaching you may do, professional distinctions or awards, and notable case results, if your jurisdiction allows it.
These tips should give you a better understanding of how to write an attorney bio, and an advantage over masses of boring and dry bios already out there.